…but they chose Old Yeller instead.
Old Yeller dog food.
From the corporate press release:
The movie is a timeless classic that transcends generations, and we believe this brand will appeal not only to original fans, but to the millions of Americans who share the same kind of special bond with their beloved dogs,” said Barry Vance, Kroger senior corporate category manager.
“Bringing Disney’s Old Yeller brand to a trusted retailer like Kroger was a natural fit,” said Christopher King, category director, Disney Consumer Products FMCG. “Disney’s Old Yeller dog food is for those dogs that are part of the family.”
What were they thinking?
Goofy, Shaggy Dog, Lady (from Lady and the Tramp) and yes, even Pluto would have been better choices to name a dog food.
(For those unfamiliar with the Disney movie, Old Yeller doesn’t make it — to put it mildly.)
From the marketing people at Think for A Moment: “Generally, death is not a good motivator of sales for consumer packaged goods.”
What’s next, Finding Nemo Fish Sticks?